Sass & Belle a UK company believe in creating exciting and original products designed to make people happy. Their promise is to provide lovable, trend-led and affordable homeware with a quirky twist. They begins way back in 1998 when their founder, Richard Stone, caught the retail bug. Armed with 1,000 juggling balls (which he had learned to hand make in Bombay, India) and a determination to sell them all, he ventured to the Edinburgh Fringe Festival and sold every single last one. His initial wholesale business, RJB Stone, was born.
In 2009 Richard opened his first store in Covent Garden (which is still open today). Realising the name RJB Stone didn’t convey the wonder of gifts and homeware decorations inside, he settled on ‘Sass & Belle’, named after his two daughters. Their brand has been growing ever since. The two birds on our logo represent Richard’s two daughters and their fun, inquisitive and lovable nature.
Sass & Belle are in partnership with War Child and when you purchase Sweet Dreams Sass & Belle products you are helping to raise money to support War Child in creating a positive change in children’s lives in war torn countries .